Signals Analytics helps world leading brands uncover actionable insights from disparate data, driving smarter product decisions quicker and with less risk.

As the director of UX and one of the first members of the new product department, I took an active part in the definition of the future product offering and all of its features, performed user research and testing, defined UX principles, built and nurtured a design team, evangelized the role UX plays in the success of our products and services, and more.

  • Role Director of UX
  • For Signals Analytics
  • Date 2016-present
  • Type Enterprise SaaS

By using a map, choosing a geographical location becomes intuitive and easy

A main chart in each dashboard functions as a filter for the remaining charts

Comparing between different entities provides instant insights

Viewing current data and changes over time provides a clear picture

The feed contains reports and alerts

The one pagers contain a clear insight and data for ‘proof’

Clear style guides ensure consistency in use of UI elements for design and development teams

The new vision includes a clear product flow which ensures ease-of-use and retention

A clear defined user-persona helps in feature definition and prioritization